Social Marketing Content Producer
TITLE: Social Marketing Content Producer
DEPARTMENT: Marketing
NETWORK NAME: AMC
OVERVIEW OF ROLE (Scope)
You love the Internet. You love keeping up with the ever-changing social media
landscape. You know the difference between a fan and a Liker. You inherently
understand the difference between the audiences on Instagram, Snapchat Discover, and
YouTube. You understand why designing for social is different from designing for banner
ads.
You would gladly nerd out over the differences between designing for print, motion, and
for the Internet, AKA maximum shareability.
You create memes in your sleep.
You want to tell stories through the art on our pages, and understand how that story
across channels ladders up to a bigger narrative.
You think that testing and engagement data can lead to more compelling creative
executions for our fans.
The Social Content Producer works hand-in-hand on the Social Marketing team with the
Social Marketing Manager who writes all social copy, manages the communities,
develops the social strategy and voice. Also working closely with the Creative Director,
the Social Content Producer will develop a cohesive look and feel for a set of shows
across all social channels. With the support of a Jr. Designer, s/he will create all of the
social assets for the show, including pre-premiere, in-season, and bridge content.
Content includes, but is not limited to, static images, GIFs, cinemagraphs, and
microvideos. Channels include, but are not limited to, Facebook, Twitter, Instagram, and
Snapchat.
KEY DUTIES AND RESPONSIBILITIES
Relevant graphic, video, and interactive production/design experience is required. The
candidate must have strong communication and interpersonal skills, as well as the
ability to multi-task and work on fast-track art production as part of a team.
Graphic design and production:
• Graphic design of images, GIFS, etc. for use in social media
• Illustration skills
• Video editing (basic)
• 2D and 3D animation
Project management:
• Project deadlines
• Project deliverables
• Quality assurance
• Coordination with outside vendors
• Manage database of multimedia assets
• Hard drive backups and software updates
KEY RELATIONSHIPS (Both Internal & External)
VP of Production, VP of Design Services, VP of Marketing, Creative Director, Director of
Social Marketing, Social Marketing Manager, Social Coordinator, Social Content Producers,
Art Directors. Director of Social Analytics, CRM. Agency partners. Platform partners
(Facebook, Twitter, etc.)
QUALIFICATIONS (Required & Preferred)
• 2+ years of professional social, digital design, motion graphics, and production
experience
• Proficiency with design software packages, i.e., After Effects, Adobe Photoshop,
Adobe Illustrator, Cinema 4D or similar, Adobe InDesign, AVID or similar,
PowerPoint, Microsoft Office
• Prior experience in designing for television/entertainment a plus.
• Attention to detail, good organization, and dependability
• A problem solver who gets things done
• Bachelor’s degree (or equivalent experience)
RELATIONSHIPS
Reports to: Creative Director with dotted lines to both Social Marketing Director and
Design Services Director
Manages: N/A
DEPARTMENT: Marketing
NETWORK NAME: AMC
OVERVIEW OF ROLE (Scope)
You love the Internet. You love keeping up with the ever-changing social media
landscape. You know the difference between a fan and a Liker. You inherently
understand the difference between the audiences on Instagram, Snapchat Discover, and
YouTube. You understand why designing for social is different from designing for banner
ads.
You would gladly nerd out over the differences between designing for print, motion, and
for the Internet, AKA maximum shareability.
You create memes in your sleep.
You want to tell stories through the art on our pages, and understand how that story
across channels ladders up to a bigger narrative.
You think that testing and engagement data can lead to more compelling creative
executions for our fans.
The Social Content Producer works hand-in-hand on the Social Marketing team with the
Social Marketing Manager who writes all social copy, manages the communities,
develops the social strategy and voice. Also working closely with the Creative Director,
the Social Content Producer will develop a cohesive look and feel for a set of shows
across all social channels. With the support of a Jr. Designer, s/he will create all of the
social assets for the show, including pre-premiere, in-season, and bridge content.
Content includes, but is not limited to, static images, GIFs, cinemagraphs, and
microvideos. Channels include, but are not limited to, Facebook, Twitter, Instagram, and
Snapchat.
KEY DUTIES AND RESPONSIBILITIES
Relevant graphic, video, and interactive production/design experience is required. The
candidate must have strong communication and interpersonal skills, as well as the
ability to multi-task and work on fast-track art production as part of a team.
Graphic design and production:
• Graphic design of images, GIFS, etc. for use in social media
• Illustration skills
• Video editing (basic)
• 2D and 3D animation
Project management:
• Project deadlines
• Project deliverables
• Quality assurance
• Coordination with outside vendors
• Manage database of multimedia assets
• Hard drive backups and software updates
KEY RELATIONSHIPS (Both Internal & External)
VP of Production, VP of Design Services, VP of Marketing, Creative Director, Director of
Social Marketing, Social Marketing Manager, Social Coordinator, Social Content Producers,
Art Directors. Director of Social Analytics, CRM. Agency partners. Platform partners
(Facebook, Twitter, etc.)
QUALIFICATIONS (Required & Preferred)
• 2+ years of professional social, digital design, motion graphics, and production
experience
• Proficiency with design software packages, i.e., After Effects, Adobe Photoshop,
Adobe Illustrator, Cinema 4D or similar, Adobe InDesign, AVID or similar,
PowerPoint, Microsoft Office
• Prior experience in designing for television/entertainment a plus.
• Attention to detail, good organization, and dependability
• A problem solver who gets things done
• Bachelor’s degree (or equivalent experience)
RELATIONSHIPS
Reports to: Creative Director with dotted lines to both Social Marketing Director and
Design Services Director
Manages: N/A